NAMING & BRANDING EXPLORATION




















POWERED BY



ALTA 3










ALTA 3, Derived from the word “Altitude.” The stars of this mark are the bookend A’s in this visual iteration, pointing North to visually represent altitude and company direction.







NOVA FLEET










NOVA FLEET: This future-forward logo lockup holds the name "NOVA" in its symbol.

As seen below, the first "N" (in blue) slanted from the left, the “O” is represented as a half-circle above (symbolizing the sun rising over mountains), and the final “VA” is connected to the initial N completing our mountains/tree line.


The Build ︎︎︎












HYPERFLEET












HYPERFLEET: This Wordmark/Logo iteration visually represents "Hyper/Warp speed," stretching the letters out as it's read, providing the illusion of motion and movement. Super identifiable, scalable, memorable, hi-tech, and malleable.