This Brand, Design , and Identity proposal outlines the scope of work and pricing of our services. If you have any questions, please contact The We Group directly over email or phone.



Tareq Azim
+1 (415) 960-4619
t@thewegroup.io


Executive Summary


Helios is building a presence as the brand and mission known to accelerate a global “energy transition,” recognizing it is top of mind for policymakers, corporate executives, and institutional investors worldwide. Helios intends to lead as a player in the space with the confidence of recognizing that the regulatory environments are quickly evolving to advance carbon-neutral emission goals. Helios seeks to participate in the unprecedented amounts of capital from corporations, governments, and institutional investments are set to be invested in support of this energy transition thesis.

The We Group has demonstrated significant business and brand development achievements, helping our clients garner lasting results. We plan to secure and provide Helios with great success as a force in the industry through our capabilities in design, branding, advertising, and marketing.

The Process


A creative process in graphic design is to set clear milestones and deadlines, ensuring timely delivery of the project. By its nature, creativity is hard to harness into a predictable and linear set of stages, but it is essential.

While the exact milestone completion dates may vary by 1 to 2 days, we stick to a tight schedule and follow the process outlined below:


Milestone Timeline
Client Discovery 1st — 5th day after signing
Industry Discovery 1st — 5th day after signing
Principle Game Plan 5th day after signing
Brand Ideals 5th day after signing
Sketching 5th — 20th day after signing
Product Placement Identification 10th day after signing
Philosophical Understanding 10th day after signing
Values Outline 15th day after signing
Social Placement and Visuals 15th day after signing
Drafting Designs 20th — 35th day after signing
Refinement 35th — 40th day after signing
Development of collateral and branding materials 40th — 60th day after signing

Fees & Finances



Naming
Brainstorming to Discovery 
3 direction options based on conversations with “Helios”. 3-Draft rough comp process. 

Logo and Branding
Consulting on brand identity
Q&A discussion
Logo design 
3 change requests / iterations are included in the price
Complete Brand book 
Logo Pack .zip delivered with AI, EPS, PDF and PNG files (All other files available upon request), Spacing guides, Color palettes (Hex, RGB, CMYK and Pantone), Font/type information, Do’s & Don’ts, Social Media Guides, Letterhead lock up Guides & all application guides necessary for internal, printers and all 3rd parties.

Productization
Product development & Outline
Culture Construction Disrupting thought, narrative and market
Personal development & Outline Game plan to incorporate correlations of personal values to entity

Website & Domain
Consulting on content and brand strategy
Domain name / Hosting consulting Aquisition & DNS Modification are included in the price
Email setup 
Design & Launch 
Based on current assessment

Total $39,500 

Management
Hosting fees
Image, audio, video & font licensing
Price subject to change and vary - 3rd party service and asset dependent. All changes to this fee requires client approval at that time.
Email Maintenance Alias on-demand set up & removals for groups and individuals)
Domain name management
Purchases, DNS management, sub domain set up, forwards, contact and admin updates, etc
Storage fee of all assets

Total $599/yr