This Brand, Design , and Identity proposal outlines the scope of work and pricing of our services. If you have any questions, please contact The We Group directly over email or phone.
Executive Summary
Helios is building a presence as the brand and mission known to accelerate a global “energy transition,” recognizing it is top of mind for policymakers, corporate executives, and institutional investors worldwide. Helios intends to lead as a player in the space with the confidence of recognizing that the regulatory environments are quickly evolving to advance carbon-neutral emission goals. Helios seeks to participate in the unprecedented amounts of capital from corporations, governments, and institutional investments are set to be invested in support of this energy transition thesis.
The We Group has demonstrated significant business and brand development achievements, helping our clients garner lasting results. We plan to secure and provide Helios with great success as a force in the industry through our capabilities in design, branding, advertising, and marketing.
The We Group has demonstrated significant business and brand development achievements, helping our clients garner lasting results. We plan to secure and provide Helios with great success as a force in the industry through our capabilities in design, branding, advertising, and marketing.
The Process
A creative process in graphic design is to set clear milestones and deadlines, ensuring timely delivery of the project. By its nature, creativity is hard to harness into a predictable and linear set of stages, but it is essential.
While the exact milestone completion dates may vary by 1 to 2 days, we stick to a tight schedule and follow the process outlined below:
While the exact milestone completion dates may vary by 1 to 2 days, we stick to a tight schedule and follow the process outlined below:
| Milestone | Timeline |
|---|---|
| Client Discovery | 1st — 5th day after signing |
| Industry Discovery | 1st — 5th day after signing |
| Principle Game Plan | 5th day after signing |
| Brand Ideals | 5th day after signing |
| Sketching | 5th — 20th day after signing |
| Product Placement Identification | 10th day after signing |
| Philosophical Understanding | 10th day after signing |
| Values Outline | 15th day after signing |
| Social Placement and Visuals | 15th day after signing |
| Drafting Designs | 20th — 35th day after signing |
| Refinement | 35th — 40th day after signing |
| Development of collateral and branding materials | 40th — 60th day after signing |
Fees & Finances
| Naming |
|---|
| Brainstorming to Discovery 3 direction options based on conversations with “Helios”. 3-Draft rough comp process. |
| Logo and Branding |
|---|
| Consulting on brand identity Q&A discussion |
| Logo design 3 change requests / iterations are included in the price |
| Complete Brand book Logo Pack .zip delivered with AI, EPS, PDF and PNG files (All other files available upon request), Spacing guides, Color palettes (Hex, RGB, CMYK and Pantone), Font/type information, Do’s & Don’ts, Social Media Guides, Letterhead lock up Guides & all application guides necessary for internal, printers and all 3rd parties. |
| Productization |
|---|
| Product development & Outline |
| Culture Construction Disrupting thought, narrative and market |
| Personal development & Outline
Game plan to incorporate correlations of personal values to entity |
| Website & Domain |
|---|
| Consulting on content and brand strategy |
| Domain name / Hosting consulting Aquisition & DNS Modification are included in the price |
| Email setup |
| Design & Launch Based on current assessment |
| Total $39,500 |
| Total $599/yr |
