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The Innovation Complex / Branding, Identity, Naming, Physical space & Logo





If you have 150k sq ft of industrial, executive, and retail space and the biggest and baddest brands arent  your tenants, then We® have to solve that issue.


The elements needed to rebrand, recreate and rename the establishment and development that hadn’t changed since the 1950s was a true testament to the will of the team at The We Group , We created a destination for innovation.



We® Created The Innovation Complex Logo


We® utilizes the three fundamental shapes from which all practical and tangible ideas are formed into physical space.



The circle, triangle, and square are visually disrupted, communicating active, creative creation and the development process The Innovation Complex welcomes and fosters.



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