A 5 day course unlike any other designed to maximize warfighting capabilities from within.

‍

The We Group’s participation with Solve X was oriented towards a single objective: saving American lives. The suicide epidemic in the U.S. military has reached devastating proportions. Statistics are alarming and getting worse by the day. Solve X offered a pedagogy and systematic approach proven to alleviate mental and emotional deficiencies through a unique scientific methodology. Its success was demonstrated in numerous cases studies across different sectors – from the NFL, the UFC, to Wall Street and Corporate America.

Branding a venture that actively seeks to save lives gave the We Group a deeper sense of responsibility and commitment. This wasn’t about profit; this was about people. The best way to enhance a project of this magnitude is through clarity and association. Our language team searched for the best way to articulate the philosophy of Solve X with accurate philosophical terminology that does its method justice.

This required interactive dialogue and discussion with the founders of Solve X to gain a quality understanding of their perspective and approach. It involved extensive research with relevant psychological literature to engage in rigorous comparative analysis. Our design team identified a bold aesthetic that highlights the brands seriousness and commitment to cause; it highlights the approachability of the brand, along with its forceful power for personal recovery and mental fortitude.

The We Group’s aesthetic and linguistic approach to capturing brand identity was coupled with a strategy of association. We want to ensure a methodology like Solve X continues to aid and assist as many individuals as possible. Thus, we designed a strategy that prioritized partnerships and associations with some of the most powerful institutions in the world. This includes academic institutions like the Onella lab at Harvard University, and the Department of Defense. Solve X is also universal in its approach and the associative power of institutions was complemented with a strategy to access and penetrate the private sector as well.

The We Group’s participation with Solve X reaffirmed a powerful lesson: branding is often a successful operation not only because of the strategies we devise, but by the quality and truth the brand is dedicated to.

‍

‍